Advergame
Advertising
MISSÃO HORA H
We created a campaign for Heineken, where the customer has access to a game where he would have tips on how to participate in the promotion.
Offline
In addition, the piece takes QR Code that gives secret access to a video that tells all the steps of Missão Hora H!
To start the campaign, we deliver a piece in the form of a direct mail, cover of a travel guide from Amsterdam.
Creation of the responsive hotsite where the participants can access and register in the promotion.
Online
Push
Notification
Informing the secret message of each step of the campaign.