MISSÃO HORA H
We created a campaign for Heineken, where the customer has access to a game where he would have tips on how to participate in the promotion.
In addition, the piece takes QR Code that gives secret access to a video that tells all the steps of Missão Hora H!
To start the campaign, we deliver a piece in the form of a direct mail, cover of a travel guide from Amsterdam.
Creation of the responsive hotsite where the participants can access and register in the promotion.
Informing the secret message of each step of the campaign.